Product Design / Branding Design / Art Direction
NAVY was founded as an opportunity to proclaim individuality. Harken a sense of age and romance. A history of a past life. And as a movement focused on restoring originality in the luxury fashion space. We hunted coast-to-coast for pre-loved tees that circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own, as they only got better with age. NAVY celebrated the past, the days when we perfected our Wonder Woman moves and organized our highlighters in rainbow order. NAVY defined a new perspective on style.
